1) Your “what we do” isn’t instantly clear
Why it hurts: If people can’t understand your offer in seconds, they leave.
Fix this week:
- Rewrite your homepage/Instagram bio to: What you do + who it’s for + location + next step
- Example: “AC Repair in Surat | Same-day slots | WhatsApp for quote”
Measure: Profile visits → messages/calls.
2) No proof on the first scroll
Why it hurts: In 2025, most buyers assume risk. Proof lowers that risk fast.
Fix this week:
- Add 5–10 reviews/testimonials where people will actually see them (website, Google Business Profile, pinned posts)
- Post 2 case-studies: “Problem → What we did → Result”
Measure: More “ready-to-buy” inquiries (less bargaining, fewer basic trust questions).
3) Posting content without a lead path
Why it hurts: Helpful content is great—but without a clear next step, it doesn’t convert.
Fix this week:
- Add one simple CTA everywhere: “Call / WhatsApp / Book”
- Use a DM keyword: “DM ‘PRICE’ for rates” or “DM ‘SLOT’ for availability”
Measure: Count inquiries that came from that CTA.
4) You’re not tracking leads by source
Why it hurts: You can’t improve what you don’t measure. This is the most common reason budgets get wasted.
Fix this week:
- Create a basic sheet: Date | Source (Google/Instagram/Referral) | Lead | Outcome | Value
- Use a unique WhatsApp link for each channel if possible
Measure: Leads/week, close rate, cost per lead (if ads).
5) Weak Google presence (for local businesses)
Why it hurts: People with high intent often check Google first, even if they discovered you on social.
Fix this week:
- Update Google Business Profile: services, photos, hours, service area
- Ask 5 past customers for reviews (and reply to each)
Measure: Calls, direction requests, website clicks from Google.
6) Ads or boosts running without a real offer
Why it hurts: “Boosting” a generic post often buys attention, not customers.
Fix this week:
- Promote a clear offer: “Free consultation,” “Get quote in 10 minutes,” “Limited slots”
- Send traffic to one action: WhatsApp/call/form (not a confusing page)
Measure: Cost per inquiry + inquiry quality.
7) Slow response time (you’re losing leads silently)
Why it hurts: Many leads go to the first business that responds clearly.
Fix this week:
- Set an auto-reply: time window + 3 questions (need, location, budget/timeline)
- Save quick-reply templates for pricing, process, availability
Measure: More leads turning into appointments/visits/paid orders.
Quick “do this in 60 minutes” checklist
- Update bio/homepage headline (clarity)
- Add one strong CTA (WhatsApp/call)
- Pin 3 posts: intro + proof + best offer
- Start a lead-tracking sheet
- Set auto-reply + quick replies
If you tell me what kind of business you run (local service, product/ecommerce, or B2B) and your main platform (Instagram/Google/YouTube/LinkedIn), I’ll tighten this into a laser-focused “fix order” with exact post ideas and a 2-week action plan.
