Press releases still have a place in digital marketing—just not in the “spam 50 sites and rank tomorrow” way people used years ago. In 2026, a press release works best when it’s genuinely newsworthy, clearly written, and distributed on platforms that are indexed, trusted, and read by real people.
If you’re a student launching a project, a freelancer announcing a new service, a startup sharing a milestone, or a local business promoting an event, a well-made press release can help you get attention outside your own social circle.
This guide will walk you through a practical approach, including a curated list of sites (without fake DA/PA claims) and a clean process you can follow for best press release submission for SEO—without hurting your brand or your site.
1) Press Release Submission: What It Is (and What It Isn’t)
What is press release submission in SEO?
Press release submission for SEO means publishing your press release on press release submission sites (also called press release distribution sites or press release websites) so your announcement can be discovered through search, shared by others, and potentially bring referral traffic back to your site.
It’s not magic SEO. It’s distribution—like putting your news where people can find it.
When a press release is actually worth writing
A press release works best when you have something that qualifies as “news,” such as:
- Product launch or major update
- New partnership or collaboration
- Event announcement (offline or online)
- Funding, award, certification, or milestone
- Expansion to a new city/market
- Data/report you published (original research helps a lot)
If your “news” is basically “we exist,” you’ll struggle to get results—no matter how many sites you submit to.
2) Does Press Release Submission Help SEO in 2026?
The truth about press release backlinks
Yes, press releases can include links, and people often talk about press release backlinks. But most reputable platforms use nofollow/sponsored links, or link rules that vary. That’s normal.
The real SEO-friendly value usually comes from:
- brand mentions (your name appearing across trusted sites)
- referral traffic (people clicking to learn more)
- discovery (your release getting indexed and showing up in search)
This is where best press release submission for SEO becomes a quality game, not a volume game.
What outcomes you should measure (realistic metrics)
Instead of obsessing over link type, track:
- views on the press release page
- referral traffic in Google Analytics
- branded searches (your brand name + service) over time
- inquiries/leads mentioning “I saw your announcement”
- pickups (other sites that repost or reference your release)
Press releases are often better for visibility and trust than direct ranking boosts—and that’s a good thing.
3) How to Choose High-Authority Press Release Distribution Sites (Without Getting Misled)
DA/PA matters, but don’t treat it like a promise
You’ll often see lists claiming exact “high DA press release submission sites” numbers. DA/PA changes over time, so don’t rely on fixed metrics. Instead:
- verify with MozBar/Ahrefs/SEMrush
- check if the site’s pages are indexed (search
site:domain.com press release) - look for recent activity (fresh releases, working categories, functional search)
Quality signals to look for
Good online press release submission sites usually have:
- clear editorial or formatting guidelines
- proper categories (business, tech, education, local, etc.)
- visible timestamps and author/company details
- releases that show up in Google
- reasonable moderation (not full of casino spam)
A quick word about services (India/local)
If you’re considering press release submission services in India, or a local press release submission service, ask one simple question:
“Will you help me write a real release and submit it to relevant platforms, or will you just mass-post it everywhere?”
Mass posting is exactly what you want to avoid.
4) Curated List: Free Press Release Submission Sites (Verify DA/PA)
If your goal is to find free dofollow press release submission sites, here’s the honest caution: “dofollow” is rarely guaranteed on reputable PR platforms, and policies can change anytime. It’s smarter to choose trusted sites that get indexed and read.
Below are popular free press release submission sites that are widely known. Treat them as “high authority—verify latest DA/PA,” and always read each site’s editorial rules.
| Site | URL | Best For | Cost Model | Link Policy (Typical) | Quick Tip |
|---|---|---|---|---|---|
| PRLog | https://www.prlog.org | General news, small businesses | Free + paid options | Varies | Keep it newsy; add one relevant link only |
| Online PR News | https://www.onlineprnews.com | Business announcements | Free + paid | Varies | Use a clean headline + short paragraphs |
| 1888PressRelease | https://www.1888pressrelease.com | Products/services, local news | Free + paid | Varies | Avoid promotional language; write like a journalist |
| PR.com | https://www.pr.com/press-releases | Broad categories | Free + paid | Varies | Fill company profile fully; consistency helps |
| IssueWire | https://issuewire.com | Startups and brands | Free + paid | Varies | Add a quote to make it feel real |
| PressReleasePoint | https://www.pressreleasepoint.com | General PR posting | Free | Varies | Use proper formatting; don’t keyword stuff |
| OpenPR | https://www.openpr.com | Business and tech | Free + paid | Varies | Don’t add multiple links; one is enough |
| NewswireToday | https://www.newswiretoday.com | Company updates | Free + paid | Varies | Choose the best-fit category to avoid rejection |
| PRFree | https://www.prfree.org | General PR distribution | Free | Varies | Write a strong first paragraph (who/what/why) |
| ClickPress | https://www.clickpress.com | Business releases | Free + paid | Varies | Use real contact info and a clear boilerplate |
Tip: If a site claims “instant approval” but looks spammy, skip it. One solid placement can outperform 30 low-quality ones.
Press Release Submission Sites List 2026
|
S.No.
|
Press Release Submission Sites
|
Link
|
|---|---|---|
| 1 | https://www.npr.org/ | DOFOLLOW |
| 2 | https://www.businesswire.com/ | DOFOLLOW |
| 3 | https://www.prnewswire.com/ | DOFOLLOW |
| 4 | https://www.prweb.com/ | DOFOLLOW |
| 5 | https://w.globenewswire.com/ | DOFOLLOW |
| 6 | https://www.betanews.com/ | DOFOLLOW |
| 7 | https://www.mediapost.com/ | DOFOLLOW |
| 8 | https://www.tmcnet.com/usubmit/news/usubmit.aspx | DOFOLLOW |
| 9 | https://www.bizcommunity.com/ | DOFOLLOW |
| 10 | https://www.prlog.org/ | DOFOLLOW |
| 11 | https://www.newswire.com/ | DOFOLLOW |
| 12 | https://www.pr.com/ | DOFOLLOW |
| 13 | https://www.openpr.com/ | DOFOLLOW |
| 14 | https://www.24-7pressrelease.com/ | DOFOLLOW |
| 15 | https://www.webwire.com/ | DOFOLLOW |
| 16 | https://www.pr-inside.com/ | DOFOLLOW |
| 17 | http://www.sbwire.com/ | DOFOLLOW |
| 18 | https://www.realwire.com/ | DOFOLLOW |
| 19 | https://www.pressreleasepoint.com/ | DOFOLLOW |
| 20 | https://www.accesswire.com/ | DOFOLLOW |
5) How to Submit a Press Release Step by Step (Simple Template Included)
Step 1: Find your “news angle”
Ask: what changed, and why would someone care today?
Examples:
- “Digital4Learn announces a free workshop series for job seekers”
- “Local agency launches a new service for small business SEO”
- “Freelancer releases a free resume template pack for fresh graduates”
Step 2: Write it using a clean structure
A simple press release structure:
- Headline: clear and specific
- Dateline: City, State — Date
- Lead paragraph: who/what/when/why (1–3 sentences)
- Body: details, benefits, supporting facts
- Quote: founder/teacher/client quote (only if real)
- Boilerplate: short “About Company” paragraph
- Media/contact: email, phone, website
This is a major part of best press release submission for SEO because clarity improves approvals, reads, and trust.
Step 3: Add links carefully (don’t overdo it)
Safe linking rules:
- 1–2 links max (often one is enough)
- link to a relevant page (event page, product page, report, about page)
- avoid keyword-heavy anchors; use brand name or natural phrasing
Step 4: Submit to 3–5 sites first, then expand
Start small. Submit to a handful of good platforms, see what gets indexed and drives traffic, then build from there.
Step 5: Track results
After submission:
- save the live URLs in a sheet
- monitor referral traffic
- watch for brand mentions or reposts
- reuse the release content for a LinkedIn post or email newsletter
6) Press Release SEO Best Practices + Mistakes to Avoid
Best practices (simple, safe, and effective)
Use this checklist:
- write for humans first (no robotic keyword lines)
- keep paragraphs short and readable
- include a quote and at least one specific detail (numbers, dates, locations)
- use one clear CTA (what should the reader do next?)
- keep your company boilerplate consistent across releases
Following these consistently supports best press release submission for SEO because it keeps your releases credible, indexable, and shareable.
Mistakes that hurt results (and sometimes approvals)
Avoid these press release submission mistakes to avoid:
- keyword stuffing in headline and first paragraph
- publishing fake “news” with no real update
- adding too many links (looks like link spam)
- copying the same release word-for-word across dozens of sites repeatedly
- using exaggerated claims you can’t prove (“#1 best service guaranteed”)
Press releases are about trust. If your tone feels like an ad, readers and platforms will treat it like one.
7) Press Release Submission vs Guest Posting (Which Is Better?)
Quick comparison
Press release submission vs guest posting is not an either/or choice:
- A press release is best for announcements and timely updates.
- A guest post is best for deep expertise, storytelling, and long-term authority building.
A smart combined approach
If you have a real announcement:
- publish a press release
- then pitch 1–2 guest posts that expand on the topic (case study, lessons learned, how-to guide)
That combination builds both visibility and credibility.
Conclusion: Use Press Releases for Real News—and They’ll Keep Paying Off
Press release submission still works in 2026 when you treat it like real communication, not a backlink shortcut. Choose reputable platforms, write a clean, newsworthy release, keep links minimal, and track results over time.
If you want the approach that lasts, aim for best press release submission for SEO by focusing on clarity, credibility, and consistent brand messaging.
And if you’re building digital skills for your career or business, digital4learn can help you learn SEO and content strategies step by step—so you’re not relying on tactics that fade with the next algorithm update.
FAQs
1) What is press release submission in SEO?
It’s publishing your announcement on press release platforms so it can be discovered through search and shared by others. The SEO value often comes from brand visibility and referral traffic, not just links.
2) Are free press release submission sites safe to use?
Many are safe if they’re reputable and moderated. Avoid platforms filled with spam, and don’t publish the same thin release repeatedly.
3) Do press releases still help SEO in 2026?
Yes, but mostly through trust, mentions, and discovery. A good release can get indexed and drive targeted visitors over time.
4) How many links should I add in a press release?
Usually one link is enough, and two is the maximum for most releases. Too many links can look spammy and may reduce approvals.
5) Are free dofollow press release submission sites easy to find?
Not reliably—link policies often vary and can change. It’s better to prioritize strong press release distribution sites that get indexed and bring real readers.
6) What makes a press release “newsworthy”?
A real update: launch, partnership, milestone, event, award, or original data/report. If nothing changed, it’s usually better to write a blog post instead.
7) What’s the safest approach for best press release submission for SEO?
Write a clear release, submit to a small set of reputable sites, and keep your links minimal and relevant. Focus on credibility and consistency rather than volume.
8) Should small businesses use press release submission sites in India?
Yes, especially for local events, openings, partnerships, and milestones. Just make sure the release is genuine and the sites you use are reputable and indexed.
9) Can I use press release submission services in India?
You can, but ask for manual writing, real site selection, and transparent reporting. Avoid anyone promising hundreds of “instant backlinks.”
10) Press release vs guest posting—what’s better for long-term results?
Guest posting is usually better for long-term authority, while press releases are better for announcements. Many brands do both: release for news, guest posts for deeper expertise.



