Beginner’s Guide to Press Release Submission for SEO
Introduction
Imagine launching a product, announcing a milestone, or sharing big company news—and instead of whispering into the void, your announcement gets picked up, shared, and amplified across dozens of news portals. That’s exactly the magic of Press Release Submission in SEO.
For small businesses, it’s a chance to grab free publicity. For bloggers and students, it’s a way to gain backlinks and credibility. For digital marketers starting out, it’s one of the simplest and most cost-effective strategies to boost site visibility.
Done right, with the help of a Press Release Submission site list, your announcement can not only improve SEO but also build trust, drive traffic, and generate genuine buzz.
What is Press Release Submission?
Press Release Submission in SEO is the process of writing an official announcement (a press release) and distributing it across press release submission sites. These sites act as digital news boards, where businesses and individuals share updates with the public.
Typical Press Releases Include:
- New product or service launches
- Company milestones and achievements
- Partnerships, funding, or awards
- Events, webinars, or campaigns
Each submission links back to your website, making it an SEO-friendly way to gain backlinks and exposure. By using a curated Press Release Submission site list, beginners can instantly publish their stories to trusted websites.
Benefits of Press Release Submission
1. High-Quality Backlinks
Almost all PR directories allow you to include a website link, which builds backlinks and improves authority.
2. Boosts Brand Awareness
Press releases reach wider audiences, including journalists, bloggers, and readers.
3. Drives Referral Traffic
Engaging press releases generate clicks directly to your website.
4. Visibility in Search Engines
Google indexes PR content quickly, increasing chances of ranking for related keywords.
5. Cost-Effective PR & Marketing
Many free press release submission sites provide this exposure at no cost.
No wonder digital marketers combine PR strategies with guest posts, forums, and listings from a Press Release Submission site list to build authority and trust.
How to Submit a Press Release (Step-by-Step Guide)
Step 1: Draft a Strong Press Release
- Include a captivating headline with keywords.
- Write a clear summary.
- Add company details and contact info.
Step 2: Choose Trusted PR Sites
Start with platforms from the Press Release Submission site list like PRLog, Online PR News, 24-7 Press Release.
Step 3: Optimize Content for SEO
Use keyword-rich titles, add backlinks naturally, and include images where possible.
Step 4: Submit & Select Categories
Choose relevant industries or niches within each PR directory.
Step 5: Share Across Social Media
Boost reach by promoting published press releases on your social channels.
Step 6: Track Results
Use analytics to measure impressions, clicks, and backlinks from each platform.
Top Free Press Release Submission Site List (25 Sites)
Here’s a Press Release Submission site list of the most searched and trending platforms for 2025:
- PRLog.org
- OnlinePRNews.com
- 24-7PressRelease.com
- PR.com
- Pressbox.co.uk
- NewswireToday.com
- ClickPress.com
- BigNews.biz
- PR-inside.com
- Free-Press-Release.com
- MarketsPressRelease.com
- Newswire.net
- OpenPR.com
- Webnewswire.com
- PressReleasePoint.com
- PRFire.co.uk (free + premium options)
- TheOpenPress.com
- PRzoom.com
- ReleaseWire.com
- 1888PressRelease.com
- Express-Press-Release.com (EPR)
- Globenewswire (limited free options)
- PRFree.org
- BusinessPressRelease.com
- FreePressReleaseCenter.com
The most powerful ones include PRLog, PR.com, Online PR News, Free Press Release, and OpenPR. Starting with these sites from the Press Release Submission site list ensures maximum authority and reach.
Best Practices and Tips
- Keep It Newsworthy: Write announcements, not advertisements.
- Optimize for Keywords: Use LSI keywords naturally in your heading and body.
- Add Multimedia: Images, logos, or videos increase engagement.
- Stay Professional: PRs should follow a journalistic tone.
- Submit Regularly: At least 1–2 PRs a month maintain exposure.
- Track Success: Focus efforts on the platforms providing backlinks and traffic.
FAQs – Press Release Submission for Beginners
- What is press release submission in SEO?
It’s publishing company or brand announcements across PR directories for backlinks and visibility. - Does press release submission still work in 2025?
Yes ✅—especially on high DA PR submission sites. - Do press release sites provide backlinks?
Yes—usually dofollow/nofollow combinations in body or source sections. - Is writing quality important?
Absolutely—poorly written PRs get ignored or rejected. - Which are the best free press release sites?
PRLog, PR.com, OnlinePRNews, OpenPR, Free-Press-Release. - How long should a press release be?
400–800 words, concise and newsworthy. - Can students use PR submission?
Yes—for project announcements, events, or awareness campaigns. - Is multimedia allowed in press releases?
Yes—most platforms support images, infographics, and videos. - Are paid PR submissions worth it?
Premium options give wider syndication—for big announcements, yes. - How can I make my PR stand out?
Strong headlines, useful data, and clear CTAs. - Do PR submissions generate real traffic?
Yes—especially if shared on relevant high-traffic platforms. - Can I repurpose blog content as press releases?
Yes, but adapt the style to news/reporting standards. - What mistakes to avoid?
Spamming links, over-hyped marketing claims, or irrelevant topics. - Will PR submissions improve rankings overnight?
No—it builds gradually with consistent submissions. - Are PR backlinks better than blog comments?
They complement each other—PRs give news authority, comments build engagement.
Conclusion
In a world overflowing with content, Press Release Submission for SEO offers a smart and credible way to make your voice heard. More than just backlinks, it provides brand authority, audience engagement, and long-term visibility.
By using platforms in a Press Release Submission site list such as PRLog, OnlinePRNews, PR.com, and OpenPR, beginners can turn even small updates into meaningful SEO wins.
The key takeaway? Write newsworthy content, optimize with keywords, add links gently, and submit regularly. With consistency, every press release becomes another stepping stone toward better search rankings and stronger brand credibility.
