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YouTube takes action against ad-blocking apps, urges users to go Premium

YouTube has announced a renewed crackdown on third-party applications that circumvent in-video advertisements on its platform. The streaming giant revealed its intention to take “appropriate action” against apps that enable viewers to watch videos without ads by violating its API services’ terms of service. 

Encouraging users to transition to its YouTube Premium subscription plan for an ad-free experience, this move follows a global initiative announced last November.

In a community update, YouTube emphasized its commitment to enforcing its terms of service and highlighted the adverse effects of ad-blocking apps on creators’ ability to monetize their content. The company warned that users employing such apps may encounter buffering issues or encounter error messages when attempting to access videos.

YouTube stressed that the presence of ads on its platform enables billions of users worldwide to access content without charge, underscoring the importance of fair compensation for creators based on viewership. Additionally, the streaming service encouraged users seeking an ad-free experience to subscribe to YouTube Premium, which offers various perks including background playback, offline viewing, and ad-free access to YouTube Music.

Addressing the violation of its API services’ terms of service, YouTube reiterated its stance on third-party app usage and pledged to take necessary measures to safeguard its platform, creators, and viewership. It emphasized that third-party apps must adhere to its API Services Terms of Service to maintain access to its API.

This latest announcement reflects YouTube’s ongoing efforts to maintain a sustainable ecosystem for creators while providing quality content to its global audience.

YouTube relies primarily on advertising as its main source of revenue. While features like Super Chat, channel memberships, and merchandise contribute to creators’ earnings, the platform’s primary income is generated through advertisements, alongside revenue from YouTube Premium subscriptions.

Meanwhile, YouTube has released its Community Guidelines Enforcement report for the period spanning from October to December 2023. According to the report, India leads globally in video takedowns, with 2,254,902 videos removed during this timeframe out of a total of 90,12,232 videos removed worldwide. Singapore secured the second position with 1,243,871 takedowns, followed by the United States in third place with 788,354 video removals.


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Published: 16 Apr 2024, 10:11 PM IST

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