What is search engine optimization in e-commerce?
World Wide Web (www) is full of different types of web portals; E-commerce is one of them. It is used for selling products and accepting online payments. To fulfill the task of Search engine optimization (SEO) for commerce sites may be difficult because of the limitation in the textual content. But if you follow some proven tricks that can be handled very easily.
Content one commerce websites are generally precise and is found in product descriptions. This is the place where you can play the trick because search engine spiders don’t read the images but they do read the text. On that text description search engines rank your web portal and keep you in their search results. So, if you have an e-commerce website and you are selling turquoise dress, in spite of writing turquoise we should write blue-green color dress. As this word is more common and people make search on the words which they are accustomed of and in this way you will get better results.
Optimize the content around the keyword, make a list of the titles and categorize it. Have an idea of how people do search on internet when they wish to buy something on net, what are the international standards for an e-commerce website? Just highlight the description of facilities you are providing wrapped in keywords. They require a website which is secure for online transactions and people get the same quality of product what they order for. When you are selling some product make sure that you never copy the content even from the manufacturer’s website. Make the product description original and interesting. Right kind of SEO for e-commerce sites can increase your traffic and enhance the ranking as well.
If you want to promote a website of the hotel, here are a few steps to accomplish your task of registering your web presence. To get a head start it is advisable to take the services of an expert in SEO for hotels sites. This will make your hotel noticeable and right kind of organic content can enhance the ranking of your web portal. Other efficient way to get noticed is to submit articles to specialized web directories. There are a lot of specialized and high ranking websites which provides information on tourist’s spots and hotel. Register yourself there along with the detailed description of your hotel.
Press release can be another effective method which not only increases the ranking but also leaves the customers with an understanding of your hotel facilities. Press releases are slightly different from the general SEO kind of writing. Because in general SEO, you can write on anything under the sun but while writing PR you have to stick to the main idea; it is like news writing.
Another important way to generate traffic is to have a blog. Hire a blogger who can post at least two articles a week with good quality of content. Other than doing small business seo, you must log on to your blog regularly to answer the queries of your visitors, if any. This will attract more customers and will personally make you interact with your prospective customers.