Now a days everyone wants to know which one is more preferable for a website, Optimization of a website as based on search engine or run a paid campaign for any search engine.
If you want to do SEO of a webpage first of all you have to keep in mind that is the patience. SEO is a long but steady procedure that can give profit after a long time, where-as if you want to do PPC, you get spontaneous result to get a better profit of your business.
Important SEO Factors:
When you start doing seo of a website, then you have to think about the backlink. How many backlink you create for any website will increase its PageRank. Yes it is required to check for which type of website you want create that backlink. Your backlinks must be relevant to your to your product page.
On Page Seo Facts
There are lots of factor works on this SEO strategy. Generating back-links, posting you local business to the local listing sites, increase link authority of your domain is the key point that you have to keep in mind always. Generating backlinks means nothing but the off page submission. There is another most basic and necessary part of this SEO strategy is you need to optimize your inner page formation right in order to Google guidelines. This is called on page optimization.
- Heading tags should be targeted to keywords
- Include internal links from the internal pages to the targeted pages
- Keyword density — attach keywords to the text material, try not to do stuff keywords
- Attach value content to your blog posts/articles — the recommended word count is like 500–1000
- Add details for your alt attributes Images — alt attribute should be targeted to the main keyword.
- Add LSI keywords for the best SEO rankings
- Apply long-tail keywords between the paragraph content for the best SEO rankings
- Use bold characters for the best search engine indexing within the paragraph content
- Competition Analysis
- Content Optimization
- URL Structure Changes
- Site-map updating / creation
- Canonical Issue Check
- Error 404 page optimization
- Xml Sitemap
- HTML Coding, Validation & Correction
- Google WebMasters
- Google Analytics
Off Page SEO Facts
If you complete all your on page factors for seo and resolve all that errors that need to be fixed first, your half work is done. Now all you need to do is off page work. It is nothing but tell Google that “there is page which is important you must crawl it”. To give Google that trust and authority you have to do variety of off page submission like bookmarking, classified posting, Image submission, pdf submission, blog submission, Question answer, ppt submission, Article submission, doc submission local listing, etc.
After months of practicing this type of off page activity, you will get some decent traffic into your website. It is permanent and then what you have to do to continue this trust is, write article, post article, blogs, make depth pages and link them to high authority pages as much as you can. Without a heavy and planned content you can’t stand out in Google search engine. It is all about your physical and dedicated mental work that will give long term revenue.
1). Community Creation in Social Networking Sites
3). Forum Postings
4). Search Engine Submission
5). Directory Submission
6). Social Bookmarking
7). Link Exchange
8). Link Baiting
10). Photo Sharing
11). Video Promotions
12). Business Reviews
13). Local Listings & Yellow Pages
14). Article Submission
15). Press Release Promotion
16). Classifieds Submission
17). Yahoo Answers
18). Web 2.0 Submission
19). Review Submissions
20). RSS feed generation and submissions
In case of PPC mainly you have to think about your best keywords. You may think keywords, oh it’s a very easy work. But when you see the total analytical parts of Google Adwords campaign then you can understand how difficult to get some ideas about that relevant keywords to your business.
You have to understand what your product is and what user mainly searches for to get that product. You make campaign for those keywords and make a bid for it. You pay to Google and Google will automatically turn on your ads in front of Search engine user. But you have to pay a heavy amount for it. User will click on your ads and goes to your landing page. It’s a mandatory part that you need to create your landing page relevant to those keywords.
It may appear that PPC and SEO are related terms. But these two concepts are different. While PPC (Pay-Per-Click) is an internet marketing model in which an advertiser pays a certain amount each time you click on one of their ads; on the other hand, SEO (Search Engine Optimization) is a set of rules that are essential for website optimization. It also gives strong organic ratings to your website
It’s a short term revenue strategy, that if you have money your page will show in the top without struggling for months to do that. It’s an instant result, but not permanent as compared to SEO. Starts explore you with latest Digital Marketing Strategies now.