6 Ways to Improve User Experience in your E-commerce site
If you are the owner of an E-commerce store using the PHP platform then your store's user experience is one of the most crucial factors behind the success of your online store. It revolves around helping the user to navigate through the site and complete their end goal most efficiently. Top ranking on Google is not just enough to gain success in an e-commerce business. The user experience of your E-commerce website design should be focused on maintaining trust for the user to complete their end goal. The following are different ways to improve the user experience of your E-commerce website templates.
- Home page
The home page of your E-commerce website should be very responsive. The home page is the start of every consumer's journey to your website. Think of your homepage as a window to your store. Your home page should describe what kind of products or services you are delivering.
Make sure that the user should be able to reach all the pages and sections of your website from your home page with ease. If you are offering any type of discount then include them into your home page. Please, make sure that you don't miss out on any of them. Make the users explore more of your website just by having the first look at your home page.
- Easy search option
A proper and easy search option is very important for any E-commerce site. When any user searches for a product on the website then it is likely to be converted into a client or leads for the business, as they are searching with intent. If the search box isn't working properly then the user will leave the website with unsatisfaction.
Following are few tips to improve the user's search experience,
> Make search box large and attention-grabbing to draw every user's attention.
> Show several search suggestions.
> Provide the option to search in various categories. (e. g. Search by price, rating, relevance, availability)
> Show the list of related items for users to help them explore more of your products and services.
- Detailed Description
In today's fast life no one has got time to read a long product description while buying something online. So, please make sure that every product's description should be a short and clear explanation. Try to use bullets and pointers in the product description to make it easier to read for users.
- High-quality visuals and photos
In stores, people can touch and feel the product but in e-commerce, it won't be possible. So include High-quality photographs of your products from different angles with good realistic lighting conditions and add a zoom feature would be also helpful for many users.
- Option to create a wishlist
Many E-commerce site list developers always take this option into account while designing a website. For many users adding products directly to the cart can be more committing. So there should be an option of the wishlist. Hence after going through many products the user will create a wishlist and compare them before making the final buying decision.
- Mobile responsiveness
Nowadays mobile browsing has become quite popular. Hence your e-commerce website should be mobile optimized. It should run flawlessly on every mobile operating system. Every E-commerce website developers provide attention to this factor make them more mobile responsive.
All tips To Improve the User Experience of your E-commerce The site are covered by now. All the very best for your E-commerce store. Thank you for reading this article. If you found this article informational then please share it with your friends.